On August 14, 2009, a preliminary meeting of the ad hoc Committee on Naming Rights was held to revive the proposed USC Naming Rights Program submitted to Administration for consideration in November 2003. The meeting was attended by representatives of the Board of Trustees: Fr. Florante S. Camacho, SVD, Fr. Heinz Kulueke, SVD and Dr. Ernesto M. Pernia. It was also attended by former Board member Engr. Fortunato O. Sanchez Jr., proponent of the Naming Rights Program.
On August 26, 2009, USC President Fr. Dionisio M. Miranda, SVD, formed the Special Committee on Naming Rights (SCNR) chaired by Engr. Sanchez. Comittee members are Fr. Patricio de los Reyes, SVD, Dr. Danilo B. Largo and Mr. Philip Tan. The main task of the Committee was to finalize the Naming Rights Policy and Implementing Rules and Regulations for submission to the Board of Trustees.
In a meeting of the Board of Trustees held on December 12, 2009, the Naming Rights Policy and its Implementing Rules and Regulations were officially approved. On December 15, 2009, Fr. Miranda formed the staff of the Office of Naming Rights. Fr. Louie A. Punzalan, SVD, Presidential Assistant for External Affairs, has been named officer-in-charge of the new Office of Naming Rights in a concurrent capacity.
The Naming Rights Implementing Rules and Regulations are based on the USC Naming Rights Policy.
2. Office of Naming Rights
The new Office of Naming Rights replaced the Special Committee on Naming Rights. The Office will be in-charge of implementing the USC Naming Rights Implementing Rules and Regulations. The officers and staff of the Office of Naming Rights shall be appointed by the President and shall be composed of the following:
1. Director. The duties and functions of the Director/Manager are as follows:
■ Evaluates applications for major naming rights and indorses recommendation for approval to the President or the Board of Trustees.
■ Approves applications for minor naming rights.
■ Devises and implements campaign strategies and promotional campaigns of the Naming Rights Program.
■ Determines the minimum donation and general qualification requirements for the various corresponding naming rights opportunities for approval by the President or the Board of Trustees.
■ Evaluates possible expected rare exceptions to Implementing Rules and Regulations. Final approval will be done by the USC Cabinet or the Board of Trustees. Any exceptions must require convincing justifications in writing.
■ Leads the establishment of close relationships with the USC alumni and its chapters.
■ Leads the establishment of close relationships with the honorees.
■ Studies and makes recommendations for approval, the amendments to the Naming Rights Policy for approval by the Board of Trustees and the USC Corporation.
■ Studies and makes recommendations for approval, the amendments to the Naming Rights Implementing Rules and Regulations for approval by the President.
2. Operations Manager. The duties and functions of the Director/Manager are as follows:
■ Acts as OIC Director in the absence of the Director.
■ Manages the day-to-day affairs of the Office of Naming Rights.
■ Updates the list of facilities that have been named and those that are available for naming rights.
■ Evaluates the position, design and specifications of plaques and markers and its wordings that are associated with naming rights for approval by the Director of the Office of Naming Rights.
■ Ensures that terms and conditions agreed with the donors and USC for awarded naming rights are complied with.
■ Manages the regular updating and monitoring of the USC web section on Naming Rights.
■ Coordinates tasks with other campus units with involvement in the Naming Rights program such as the USC Webmaster and the Office of General Services.
3. Secretary/Liaison. The duties and functions of the Secretary/Liaison are as follows:
■ Does errands and secretarial tasks of the office.
■ Supervises the Working Scholar in checking the veracity of e-mails, form submissions and naming rights applications
3. Alumni Support
USC alumni support is the most crucial factor that will determine the successful realization of the USC Naming Rights Program. From our alumni, friends and benefactors will proceed the major donations and pledges for the USC Naming Rights Program.
4. USC Websection on Naming Rights
The most effective instrument in promoting the Naming Rights Program is the USC Websection on Naming Rights through the Internet. This special websection is presently under construction and will be publicly uploaded during the official launching of the Office of Naming Rights at a date and venue to be soon determined. Alumni, friends and benefactors of the University will be cordially invited for the formal launching.
A sample of the Naming Rights and Inquiry Form available in the USC Website is shown below:
The Office of Naming Rights or the college or academic department head will contact you as soon as possible to facilitate the donation or pledge.
5. Delivery of Naming Rights
For Major Naming Rights, an official receipt of donation must be coursed through the Office of Naming Rights.
For Minor Naming Rights, the donation may be coursed through the colleges and/or academic departments who are authorized to receive donations for minor naming rights. Deans and/or chairs shall submit a report about the donation or pledge and other pertinent information to the Office of Naming Rights.
6. Required Donations for Naming Rights
The required donations for naming rights are shown in Table 1, List of Physical Facilities Available Naming Rights (Sample Only). Other donations not contained in the table may be negotiated between the nominator/donor and USC. The amount stated in the table can be used as a guide. These amounts are not absolute as there may be other factors to be considered by USC.
In the website list, additional information may be posted by clicking a link to an item. Details may contain pictures to provide more details to a potential nominator/donor such as area in square meters, the pictures of the facility and its location on the campus map. For more details and inquiries about physical facilities particularly those not available on the website, website visitors and inquirers may contact by phone or e-mail the Office of Naming Rights.
7. Pledges and Future Donations
A nominator may not be able to immediately raise the fund required for a naming right. A nominator shall be given a reasonable amount of time to raise the fund by means of a pledge. A naming right shall be effective only when the donation has been received by the University.
8. Facilities Available for Naming Rights
Naming rights shall be made available for old and new facilities. Funds generated from naming rights may be used to fund the renovation and upgrading of existing facilities to make it on par with new facilities. Funds can be used to construct new buildings and provide other facilities.
The list of facilities available for naming rights shall be coordinated with the Office of General Services and the Committee on Physical Planning. The list of facilities available for naming rights is shown in Table 1, List of Physical Facilities Available (Sample Only). The list shall be regularly updated by the Committee on Naming Rights.
Facilities shall have links to the USC Campus Map for existing facilities. The Campus Map shall already indicate future facilities, color-coded or dotted to indicate future and/or on-going construction projects. Details of future facilities are linked to a web section entitled Campus Master Plan.
9. List of Named Facilities
USC shall make a list of named facilities that shall be easily accessible to alumni, friends and benefactors of the University, as well as to the general public. A list of facilities for naming rights in tabular format shall be prepared for uploading on the website. The list of named facilities is shown in Table 2.
10. Naming Conventions
Facilities that do not have naming rights shall retain their generic names. An example of a generic name is Mechanical Engineering Laboratory, College of Architecture and Fine Arts Building and USC Gymnasium. An example of a named facility is the Rigney Hall at the Bunzel Building in Talamban Campus. The naming conventions are as follows:
1. Whenever possible, persons to be honored for academic buildings/facilities must have an academic connection to the building/facility to be named after him or her. Juan dela Cruz, 1950 Commerce graduate, is an eminent and successful Filipino businessman. A building in his honor may be named Juan dela Cruz School of Management. It will be inappropriate for an engineer to have a naming right in the Nursing or Pharmacy Building.
2. Function rooms in religious facilities such as the Church of Saint Arnold and Saint Joseph or the USC Retreat House and Pastoral Center may be reserved for distinguished SVD and religious personalities who have contributed tremendously to the growth of the University. However, the honor may also be awarded to alumni and other lay persons with notable contributions in the community service programs of the University.
3. The name used for a building/ facility, whether it is a person or an institution/company, shall be as short as possible for easy recall and identification. For a person, it shall only be his or her first name initial, the middle name initial and the family name. The full name of a person may be mentioned in a marker to be displayed strategically in the building. Should the nominator wish that the full name of the honoree be used, USC may consider such a request.
4. For a classroom, the donor’s name shall be displayed below the room number found on top of the entrance to the room. The room number corresponding to a named room shall be maintained to make it easier for faculty and students to locate the room. The first digit of a 3-digit room number is the floor level. The next 2 digits will be the sequential room number on that floor level. The joint identification using room number and room name shall be the normal practice.
5. Other naming rules are shown are shown in Table 3.
11. Markers and Plaques
Markers and plaques are used to acknowledge and pay tribute to honorees of the naming rights. Markers and plaques may briefly cite the outstanding contribution of honorees to the society in general and the University in particular. The marker or plaque shall be modest in size and may be displayed on a strategic location in the building such as the lobby, corridor or the classroom. A short biography of the honoree shall be kept in the USC database for public viewing through the Internet. The text for the markers and plaques shall be the joint responsibility of USC, Nominator, Donor and Honoree.
12. Confidentiality and Anonymity
There must be strict confidentiality in the nomination and evaluation process. The inquiries and information given to the Office of Naming Rights will be treated with confidentiality. No information, public announcement or commitment may be publicly divulged until the approval by the BOT.
After the naming right is approved, nominator and donors shall be asked if they wish to remain anonymous. Some donors may want to help the University anonymously or keep a low profile for valid reasons. If donors do not wish to remain anonymous, their contribution shall be given public recognition through the USC website. These conditions will be contained in a Memorandum of Agreement signed by USC and the parties involved such as the nominator, donor and honoree.
13. Changed Conditions
Some named facilities will be affected by changed circumstances. Over time, functions of buildings could change. USC may decide to transfer a college to a new building and use the old building for offices. Should a building with a naming right be changed, USC shall negotiate with the nominator, donor and honoree to replace the naming right with an equivalent one.
Nominator, donor and honoree may opt to replace or upgrade the type of a major naming right on a case-to-case basis. In such cases, the donors and honorees shall be consulted. A termination clause in the naming rights agreement shall be included to protect the name and reputation of the University in the event of a scandal involving a donor or honoree.
14. Termination Clauses of Naming Rights
Minor naming rights do not require a Memorandum of Agreement. In minor naming rights, the donations are normally given unconditionally. Should the donor be involved in a public scandal, his or her name may simply be covered by sticker tapes with the USC logo.
Major naming rights will require a Memorandum of Agreement. Non-compliance with the conditions of the agreement may be a cause for the termination of the agreement. For example, if the donor stops funding a scholarship, the naming right agreement shall be terminated
15. Donor Registry and Archiving of Records
All persons and institutions accorded naming rights shall be recorded in a Donor Registry. Archiving of records and pertinent data related to nominators, donors and honorees shall also be properly recorded in the same Donor Registry. The Donor Registry may include the names of those whose naming rights terms have been terminated. The primary purpose of listing donors is to record their acts of generosity for posterity. A list of donors and honorees shall be archived to properly acknowledge their particular contributions to the University thus enriching the history of USC. Archiving may include the other recognized works, professional publications and papers, and other notable achievements of donors and honorees.
Another way to perpetually preserve the memory of donors and honorees after the term of the naming rights is to honor an honoree by means of a memorial. The memorial may be a granite slab that may be installed in a strategic location in the new building or a bronze plate in a strategic location in a classroom or laboratory. A bust may be installed for a major donor of a building. Names of previous naming rights donors and honorees of the building, classrooms and laboratories shall be written in an eternally gleaming granite slab or bronze plate.
16. Amendments to the Naming Rights Implementation Rules
This policy may be revised as the need arises. Any amendment to the Naming Rights Implementation Rules may be proposed by the Office of Naming Rights. The Board of Trustees approves the amendments by a majority vote, defined as ½ of the Members plus one.